Amaze The Saga Of Xiu - Novel Skincare Build From Lg

There is a novel agency to patch "stupid" at nowadays in addition to it's "LG Household in addition to Health Care".

LG is a mega society that does almost everything. In unusual lands it's most known for its electronics. But what an average possessor of an LG TV is non aware of, is that the society besides has a "Household in addition to Health Care" division. That division, though the range of its action is really broad in addition to varied, is besides responsible for many high-end cosmetic brands.

Names similar su:m37, The History of Whoo, OHui or Sooryehan are good known to Asian beauty fans worldwide. They're besides known to high destination European in addition to American cosmetic makers, who, amongst varying degrees of success, stimulate got been trying to emulate in addition to contain Korean skincare ingredients, inquiry in addition to full general beauty concepts into their products.

And now, at that spot is a novel improver to the LG beauty roster - The Saga of Xiu.

The Saga of Xiu was launched inward June of 2015 and, swiftly in addition to without much fanfare, tucked away into selected duty gratis shops. Exclusively. Only. And nowhere else.

When I get-go heard the refer of this brand, my hear instantly drifted towards China. My get-go impression was "What the heck? Did LG construct an entire high-end construct specifically for China?"
The fact that the entirely reviews I could discovery were from Chinese bloggers entirely strengthened that suspicion. And that the names of the products were besides listed inward Chinese characters was around other giveaway.

And it turned out that my hunch wasn't that far from the truth.

To discovery out to a greater extent than almost this elusive The Saga of Xiu, I decided to enquire Alice from W2 Beauty. She industrial plant direct amongst LG, in addition to if at that spot is anyone that volition know what's going on, that would locomote her.

And merely to locomote sure, I besides asked the form people at TGI Wholesale.

The replies were disheartening:

The Saga of Xiu is indeed entirely available at duty gratis shops.
The Saga of Xiu seems to locomote targeted squarely at foreigners.
The Saga of Xiu seems to locomote intended for Chinese customers.

The narrow-mindedness of this approach is stupefying. LG, really? Truly? What the heck were yous thinking?

Oh yes, I know what yous were thinking...
There's over 1 billion Chinese out there, in addition to at to the lowest degree one-half of them are females. And one-half of that half, let's assume, tin afford high destination skincare. That's a huge market.

Such moronic logic is oh-so-typical for Korean beauty companies.
While the West gets the drugstore staples of Tony Molys, It's Skins, Clios in addition to Etude Houses, high-end in addition to mid-range Korean brands drool at the prospect of China.
Yes, PRC gets its ain dedicated high-end skincare brand, in addition to the West? An official Skin79 store inward a for sure European country.
If it was a joke, it would locomote a funny one. Unfortunately, it's not.

It's a rather short-sighted innovation in addition to it's jump to backfire inward the destination (news almost the Chinese stock marketplace put in addition to stories of people who went from rich to pitiable inward a affair of days, anyone?).

Ok, let's stimulate got a closer facial expression at the brand, shall we?

Right at nowadays it seems to consist of iii dissimilar lines:

Chunhyeyun Yun Seol - anti-ageing / anti-wrinkle
Sunhyeyun Bo Yun - revitalizing nutrition in addition to moisture

and

Sunhyeyun Soo Yun - moisturizing (this 1 looks similar a fresh improver to the lineup).

Putting all the PR nonsense almost legends in addition to eternal beauties aside, it seems to locomote an Asian herbal skincare line. H5N1 dissimilar stimulate got on The History of Whoo? Something similar "The History of Whoo meets Sulwhasoo", perhaps?

The packaging pattern evokes The Whoo, definitely.

If anything, LG knows how to parcel them.

I can't utter for the contents, though.

The restricted availability in addition to the lack of samples, instruct inward a really elusive construct to instruct stand upwards for of. At the same time, such express availability, however, makes it that much to a greater extent than lust-worthy.

I am working on getting a product, or two. And when I do, yous tin locomote for sure to read all almost it here.

Stay tuned!

all images - The Saga of Xiu website

UPDATE:

Here are around shots from The Saga of Xiu duty gratis counter at Incheon airport:

Price wise it seems to locomote firmly inward the su:m37 in addition to SK-II territory.
It looks similar a cream in addition to an oculus cream are piece of cake making their agency to me.

And when I instruct them, of course, yous tin facial expression a detailed spider web log post.

The give-and-take on the street is that it is indeed a dissimilar stimulate got on The History of Whoo to instruct inward to a greater extent than appealing for the Chinese market.