I appreciate it when a cosmetic build embraces social media as well as understands its potential. And I am ever pleasantly surprised when said build makes an endeavour to communicate as well as interact alongside its fans as well as customers. It's a win-win province of affairs for everybody. The build gets loads of gratis PR, the fans as well as customers are happy as well as travel along coming dorsum for more, as well as if the production is good, novel fans as well as novel customers appear along the way. All inward a really cost-effective as well as cheerful, positive manner.
Doceniam to, kiedy firma kosmetyczna jest obecna na mediach (portalach?) spolecznosciowych i rozumie ich potencjal i korzysci, jakie z tego plyna. I zawsze jestem mile zaskoczona, kiedy taka firma prowadzi interakcje z fanami i klientami. W takiej sytuacji kazdy wygrywa. Firma ma darmowy PR, a fani i klienci czuja sie wazni i doceniani i wracaja, aby wydac wiecej pieniedzy. H5N1 jesli sprzedawany produkt jest dobry, to i nowi fani i klienci pojawiaja sie przy okazji, ludzie, ktorzy moze sami z siebie nigdy past times sie o tej firmie nie dowiedzieli.
One such companionship is Koh Gen Do, a Japanese skincare as well as makeup brand, alongside top dog locations inward both Tokyo as well as Seattle. Koh Gen Do is extremely social media friendly as well as understands the importance of its client base's loyal following.
Jedna z takich theater jest Koh Gen Do, japonska marka kosmetykow pielegnacyjnych i kolorowych. Ma dwie glowne lokalizacje - w Tokio i w Seattle (ta w Tokio byla pierwsza). Koh Gen Do jest bardzo aktywna na instagramie i rozumie jak wazna jest komunikacja (dwukierunkowa, bo sa firmy na insta, ktore swoich sledzacych totalnie olewaja) z ludzmi, ktorzy wydaja kase na ich produkty.
(Hear this, Aveda? Social media, dudes!!! Time to acquire your caput out of your bum, as well as acquire on alongside the program! At to the lowest degree inward Japan, because, frankly, your PR mentality is stuck inward the mid-20th century.)
(Slyszysz to, Aveda? Social media, ludzie! Czas wyciagnac glowy z tylkow i ruszyc z programem. Przynajmniej w Japonii, to jak na razie to wasz PR styl jest rodem z lat 50-tych ubieglego wieku.)
I'm reluctant to telephone telephone Koh Gen Do a boutique brand, because I don't think it is. You tin terminate acquire their products at makeup stores (such as Rosemary's) as well as some subdivision stores. Makeup artists (foreign as well as Japanese) are sure familiar alongside it. But the full general public, specially overseas? Not hence much.
Nie chce nazywac Koh Gen Do firma butikowa, albo niszowa, bo nie uwazam, ze takowa jest. Ich produkty mozna kupic w normalnych perfumeriach i niektorych domach handlowych (departamentach). Makijazysci (japonscy i zagraniczni, choc moze nie polscy) znaja Koh Gen Do bardzo dobrze. Ale generalna publika konsumencka, szczegolnie ta nie japonska juz niestety nie.
My kickoff contact alongside Koh Gen Do was several years agone when my woman bring upward inward constabulary gifted me a fancy cream. The cream was inward an as fancy blueish jar. It was supposed to build me all fancy as well as beautiful as well as all that (my MIL claimed my complexion was awful).
She was a huge fan of the fancy cream. She forced me to essay it (out of her ain jar), as well as when I said I liked it, she presented me alongside my really ain fancy jar. That was my kickoff Koh Gen Do product.
Not for long, however. I gauge I didn't give thank yous her deeply enough, didn't bow depression enough, didn't boundary for joy that such a fancy adult woman as my MIL took involvement inward my human face upward plenty to gift me an expensive skincare product... Because a few days later, earlier I fifty-fifty had a adventure to job my build novel cream, the box all of a precipitous disappeared from my shelf inward the bath (yes, nosotros lived alongside the in-laws dorsum then). And the adjacent affair I knew, it was promptly re-gifted to my sis inward law. I gauge she, existence Japanese, knew the intricate thanking ritual, because the fancy cream stayed hers.
Moje pierwsze doswiadczenie z Koh Gen Do mialo miejsce kilka (nascie, hyhyhy) lat temu, kiedy to szanowna tesciowa sprawila mi w prezencie bardzo ekskluzywny krem. Zapakowany byl w rownie ekskluzywny sloiczek, niebieski. Mial przemienic mnie w piekna i ekskluzywna kobiete. Moja tesciowa twierdzila, ze moja cera byla zaniedbana i zapuszczona.
Sama byla wierna fanka ekskluzywnego kremu. Poprzednio, namowila mnie practise sprobowania (z jej wlasnego sloiczka) i kiedy nieopatrznie stwierdzilam, ze fajny jest, sprezentowala mi w prezencie. To byl moj najpierwszy Koh Gen Do produkt.
Niestety nie na dlugo. Byc moze nie podziekowalam jej odpowiednio wylewnie i dlugo, byc moze nie padlam practise stop, ani nawet nie klanialam sie practise samej podlogi, byc moze nie skakalam z radosci odpowienio dlugo i wysoko... Kilka dni pozniej, zanim jeszcze mialam okazje pomyziac sie moim ekskluzywnym, nowiutenkim kremem, pudeleczko (nawet nie mialam jeszcze okazji aby wyjac sloiczek z pudelka) nagle zniknelo z mojej polki w lazience (tak, mieszkalismy wtedy z tesciami). I v minut pozniej dowiedzialam sie, ze zostalo odprezentowane mojej szwagierce. Ona bedac Japonka, wiedziala jak odpowiednio podziekowac, bo krem zostal u niej na dobre. Nie zniknal jej w tajemniczych okolicznosciach z lazienki.
My instant contact alongside Koh Gen Do was at Rosemary's (a cosmetics store). I glanced at the logo, as well as suddenly, the memories came flooding back. Yeah, Koh Gen Do, I remembered that name.
I bought a bottle of Aqua Foundation (after playing around alongside it at the shop a few times), as well as straight off vicious inward love. This was a really unassuming foundation that did everything it promised. I think it deserves a dissever post, hence I'm non going to verbalise almost it hither correct now.
Together alongside my Aqua Foundation, I got a handbag of mini-size goodies - Spa Water (Koh Gen Do's version of micellar water), Pearl White Makeup Color Base, as well as a few other things that I don't scream upward now. The pearl white base of operations was hence squeamish that I went out as well as bought a total size tube, this fourth dimension inward green.
Moje drugie spotkanie z Koh Gen Do odbylo sie w Rosemary's (perfumerii). Spojrzalam na logo i zalaly mnie wspominki o starych, dobrych czasach.
Kupilam wtedy butelke Aqua Foundation (po myzianiu sie nia w sklepie dlugo i namietnie) i byla to milosc od pierwszego wejrzenia. Ot taki maly, skromny podklad, ale robi co trzeba i wywiazuje sie ze wszystkich obietnic producenta. Podklad x zasluguje na osobny wpis, wiec nie bede teraz za wiele na jego temat pisac.
Razem z moja Aqua Foundation, dostalam rowniez woreczek probek i mini rozmiarow. Byla w nim, miedzy innymi Spa Water (koh gen dowski odpowiednik miceli, perlowa baza pod makijaz, i kilka innych rzeczy, ktorych juz teraz nie panietam. Baza byla na tyle dobra, ze poszlam i kupilam sobie pelnowymiarowa tubke, tym razem zielona.
And because where I live, the selection of products is really express (and as everybody knows, I absolutely abhor buying previously unseen materials on the internet), I've been dreaming of visiting the top dog Koh Gen Do salon inward Azabu Juban inward Tokyo for quite a while.
Finally, lastly Monday, that dream came true.
H5N1 poniewaz tu gdzie mieszkam wybor byl bardzo ograniczony (a ja nienawidzie kupowania nieznanych mi kosmetykow internetowo, bez mozliwosci uprzedniego myziania), marzyl mi sie wypad practise salonu Koh Gen Do w Tokio.
I w koncu, w ostatni poniedzialek marzenie to sie spelnilo.
When nosotros arrived at the salon, nosotros were already really tired, grumpy, hot, sweaty as well as overall disgusting after many hours of walking around Tokyo on a ridiculously hot as well as humid day. (Pleased to tell that November UV Shield EX on my human face upward as well as DHC Suncut Q10 Aqua Gel on my arms did the project - non a hint of redness, null sunburn, amazing.)
Kiedy dowleklysmy sie z kolezanka practise salonu, bylysmy zmeczone, spocone, na granicy udaru slonecznego i w podlym nastroju. Lazilysmy po Tokio w nieludzkim upale dobrych kilka godzin. (Informuje, ze November UV Shield EX na twarzy i DHC Suncut Q10 Aqua Gel na innych odslonietych czesciach ciala stanely na wysokosci zadania - null opalenizny, null spalenia przez slonce, null czegokolwiek - niesamowite).
The extremely helpful, sort as well as patient lady at Koh Gen Do took proficient aid of the ii solid soil bumpkins totally out of house inward such a chi-chi district as Azabu Juban. Even though nosotros didn't facial expression similar women who could afford one-half the things at the shop (not mentioning the spa services upstairs), nosotros were silent treated similar potential customers. I've been snubbed a twosome of times at upscale makeup counters, hence give thank yous you, Koh Gen Do, for existence hence professional person as well as opened upward minded. Well, maybe...
Bardzo uprzejma pani w mundurku Koh Gen Do zaopiekowala sie nami w mily i profesjonalny sposob. Wygladalysmy jak dwie zdziadziale babe z prowincji zupelnie nie na miejscu w takim posh salonie w takiej posh dzielnicy jak Azabu Juban, ale pani z Koh Gen Do to nie przeszkadzalo. Pomimo faktu, ze z pewnoscia myslala, ze nie stac nas na wiekszosc rzeczy w asortymencie (ze o bardzo posh spa na pieterku juz nawet nie wspomne), to nadal traktowala nas jak potencjalne klientki. Juz mi sie zdarzylo byc ignorowana przez sprzedawczynie selektywnej marki, bo wygladalam jak prosto z traktoru, wiec milo nam bylo, ze Koh Gen Do podszedl practise nas tak profesjonalnie i bez uprzedzen. Do czasu...
The staff lady deserves to live nominated for sainthood for her patience alongside us. After going over every unmarried production inward the peel aid business (I was oh hence tempted to acquire the fancy cream inward the fancy blueish jar, only I demand to complete my diverse fancy creams already at dwelling theater first, though no worries, I'll live back!) I all of a precipitous remembered what it was that I wanted to try.
The Illuminator!!!
I've seen the photos! I've witnessed what it could do.
I wanted to essay it myself.
I was ready.
Me, the person, who wouldn't know how to job a highlighter, if her life depended on it. No, I'm non exaggerating, I actually don't know how to highlight as well as contour. So I don't practise it. One of the reasons I ever apparel "barely there" makeup.
And at that topographic point I was, sitting inward front end of the mirror at a really exclusive peel aid salon, as well as a Koh Gen Do lady was going to process my human face upward to a dose of Aqua Foundation Illuminator. In ii shades, no less.
Pani w sklepie powinna byc natychmiast nominowana na kanonizacje za anielska cierpliwosc jaka nam okazala. Po przejrzeniu i pomacaniu kazdego produktu w linii pielegnacyjnej (oj kusil mnie x ekskluzywny krem, ale najpierw musze zuzyc te, ktore juz mam w domu), nagle przypomnialam sobie, co mialam w planach sprobowac.
Illuminator!
Ogladalam zdjecia i filmiki, na wlasne oczy widzialam co potrafi zdzialac.
Chcialam sprobowac na wlasnej skorze.
Bylam gotowa i zdecydowana.
Ja. Ta, ktora nie ma pojecia practise czego sluzy rozswietlacz i nie wiedzialaby co z jednym zrobic, nawet jakby sam jej wlazl practise reki. Nie przesadzam. Nie potrafie ani rozswietlac, ani konturowac. Dlatego po prostu tego nie robie. To glowny powod dlaczego moj makjiaz jest zawsze minimalny.
H5N1 tu nagle siedze sobie w fotelu przez wielgasnym lustrem w bardzo ekskluzywnym salonie, a bardzo ekskluzywna pani od Koh Gen Do ma zamiar potraktowac moja twarz rozswietlaczem. I to nie byle jakim, a Aqua Foundation Illuminatorem. W dwoch odcieniach practise tego. No, cuda przyrody, po prostu.
I vicious inward dear instantly. Just similar alongside the Aqua Foundation itself. My friend was amazed at the subtle transformation ("you facial expression hence classy now", she announced when nosotros left the salon, hahaha!)
I couldn't create upward one's hear which shade I liked better, hence I bought both of them. Along alongside a duo of makeup sponges.
Zakochalam sie natychmiast. Zupelnie tak samo, jak to bylo z sama Aqua Foundation. Psiapsiola byla oczarowana moja transformacja (powiedziala mi "wygladasz teraz tak z klasa" jak wyszlysmy z salonu, hehehe!)
Nie moglam zdecydowac, ktory odcien bardziej mi sie podobal, wiec kupilam oba. I practise tego duo gabeczek, zebym mialam czym sie myziac tym rozswietlaczem.
I was seriously considering getting a subway scheme of Moisture Foundation as well, only after testing every lite shade at that topographic point was, nosotros were faced alongside a really familiar problem. It was close, really close, only sadly, non a perfect match. The Koh Gen Do lady explained that initially, solely three shades were available, as well as people (mostly makeup artists) would mix them past times themselves together to acquire the desired color.
Na powaznie zastanawialam sie rowniez nad tubka Moisture Foundation, ale po przetestowaniu kazdego jasnego odcienia, stanelysmy przed tym samym problemem co zawsze. Bylo blisko, bliziutko, ale nie practise konca pasowalo. Pani od Koh Gen Do wyjasnila, ze 25 lat temu, kiedy x podklad wszedl po raz pierwszy na rynek, byl dostepny tylko w trzech odcieniach i makijazysci sami je sobie mieszali je, aby dobrac odpowiedni kolor.
Unfortunately, I am non a makeup artist. Mixing anything (including salad dressings) is a challenge for me. And Moisture Foundation doesn't come upward cheap. As the ane as well as solely KP said on instagram, no selection only hold off until Koh Gen Do releases to a greater extent than colors.
I don't think that volition tumble out anytime shortly (or ever), hence I am going to essay for a subway scheme of the best check inward winter, when my peel needs loads of moisture.
Ja makijazystka nie jestem i practise mieszania mam dwie lewe rece, nawet sos practise salatki to dla mnie nie lada wyzwanie. H5N1 Moisture Foundation practise najtanszych nie nalezy. I jak KP nosotros wlasnej osobie skomentowala na instagramie, nie pozostaje nam nic innego, jak czekac az Koh Gen Do wypusci wiecej odcieni.
Niestety bardzo watpie, ze to sie kiedykolwiek stanie, wiec bede celowac w najbardziej dopasowany odcien w zimie, kiedy moja cera potrzebuje wiecej nawilzenia.
My other disappointment? No samples inward the bag. Maybe nosotros didn't facial expression similar women, who could purchase expensive build upward as well as peel aid products on a regular basis? Maybe nosotros looked similar the samples would live wasted on us? Fair enough, only distressing nonetheless.
I've been spoiled past times other high terminate brands who are generous alongside samples when buying stuff. I practise believe that samples practise a dandy project of promoting a production as well as promoting a brand. From my ain experience I tin terminate tell that at that topographic point were times when samples convinced me to musical rhythm out out ridiculous amounts of coin on something I would bring never considered otherwise (like Lancome Absolue, for example).
I zeby nie bylo tak cudownie i cacy, mam tez drugie manlike someone rozczarowanie. Zero probek w torbie. Zero. Moze nie wygladalysmy jak babki, ktore regularnie wydaja kase na kosmetyki z wyzszej polki? Moze pani sprzedawczyni zdecydowala, ze probki dla nas i tak nie zamienilyby sie w kolejne zakupy? Rozumiem, ale jesli to prawda, to szkoda, ze Koh Gen Do jednak okazalo sie takim snobem.
Przyzwyczajona jestem practise probek kiedy kupuje kosmetyki z wyzszej polki. I uwazam, ze probki to swietna sprawa, bo daja szanse sprawdzenia nowego produktu i przy okazji promuja dana marke. Wiem z wlasnego doswiadczenia, ze po zuzyciu probki, jesli kosmetyk mi sie podobal, bylam w stanie wydac nieludzkie pieniadze na pelnowymiarowe opakowanie (Lancome Absolue na przyklad), ktorego sama z siebie nigdy bym pewnie nie tknela. I wiem, ze nie ja jedna tak robie. No ale coz...
And now, allow me demonstrate yous the Illuminati.
I mean, the Illuminators.
H5N1 teraz czas pokazac Wam moja pare rozswietlaczy.
The bottles are plastic (thank goodness!!!) as well as tardily to handle.
The Aqua Foundation Illuminator is available inward ii shades IL00 (white) as well as IL01 (sheer beige).
Buteleczki sa plastikowe (yay!) i latwe practise trzymania.
Aqua Foundation Illuminator jest dostepny w dwoch odcieniach: IL00 (bialy) i IL01("sheer" bezowy).
The enclosed bi-lingual (Japanese as well as English) leaflet gives us basic data almost the product.
Mamy w pudelku ulotke w dwoch jezykach - po japonsku i po angielsku z podstawowymi informacjami o firmie, o produkcie i o tym jak become uzywac. Sa nawet obrazki jak i gdzie become nakladac.
Koh Gen Do says they are a natural brand. They tell their products bring no artificial colors, no fragrance, no crude oil based mineral oil, no parabens as well as no alcohol. Very impressive.
Koh Gen Do mowi, ze ich kosmetyki sa naturalne, bez sztucznych barwnikow, bez substancji zapachowych, bez olejow mineralnych, bez parabenow i bez alkoholu.
Here's the constituent listing for the Illuminators.
Tutaj sklad Illuminatorow.
The bottle is fitted alongside a convenient catch dispenser. However, yous bring to scream upward to milk shiver the bottle quite vigorously earlier dispensing the product.
Butelka ma pompke, dziala bez zarzutu. Trzeba jednak niezle potrzasnac butelka przed uzyciem, zeby zawartosc wygladala prezentacyjnie po wypompowaniu.
It mightiness facial expression a chip scary at first, only if such a klutz similar me tin terminate manage, hence anyone can.
Wyglada troche przerazajaco, ale jesli taka ofiara jak ja daje rade, to kazdy da rade.
When blended, the white materials turned into a fragile highlight. And the beige gave a warm, gentle touch. Almost similar a really subtle bronzer.
The colors are really soft as well as I think it's impossible to overapply.
Po roztarciu bialy zamienil sie w niemal jedwabna poswiate. H5N1 bezowy dawal cieplutki, delikatny blask. Prawie jak bardzo delikatny bronzer.
Kolory sa tak miekkie i delikatne, ze zrobienie sobie nimi kuku jest chyba niemozliwe. Co najwyzej cala twarz bedzie pelna zdrowego blasku.
Though the Illuminators are intended to live used alongside Aqua Foundations, today nosotros tested them alongside other products (including BB creams, cushion foundations, as well as other liquid foundations), as well as they worked fine alongside all. I'd tell they looked ameliorate alongside Hera cushion than alongside Aqua Foundation.
Firma twierdzi, ze robione sa z mysla o uzyciu w tandemie z Aqua Foundation, ale dzis testowalysmy je w innych kombinacjach (z kremami BB, poduszkami, innymi podkladami w plynie i na gola twarz). Wspolpracowaly w kazdym zestawieniu bez zarzutu.
Powiedzialabym, ze najbardziej wow efekt byl wlasnie z poduszka Hery.
The price? Here:
Cena? Tutaj:
And that's it.
We enjoyed our see to Koh Gen Do really much as well as adjacent fourth dimension nosotros are hoping to investigate other makeup (I'm thinking pressed pulverisation as well as lip glosses) as well as skincare products (I'm thinking the milk). And mayhap I'll finally acquire my fancy cream inward a fancy blueish jar!
Koh Gen Do products are available on their website (no worries, it's inward English), at high terminate subdivision stores inward the USA (at Barneys, for example) as well as some Sephora locations.
If yous don't alive inward the USA or Japan, as well as wish to guild Koh Gen Do goodies, yous tin terminate notice a huge selection on this website - B-glowing.com. And yes, they practise send worldwide. And no, I am non affiliated alongside them :-)
Have yous used Koh Gen Do cosmetics?
What is your opinion?
I to past times bylo na tyle.
Milo bylo odwiedzic salon Koh Gen Do, i jesli zrobimy powtorke z rozrywki, to chcialabym poznac blizej ich blyszczyki practise ust i puder w kompakcie, kusi mnie tez mleko z linii pielegnacyjnej. No i x nieszczesny ekskluzywny krem.
Kosmetyki Koh Gen Do mozna kupic bezposrednio na ich stronie internetowej (jest po angielsku), jak i w bardziej wyzszopolkowych departamentach w USA (takich jak Barneys, na przyklad) i niektorych Sephorach (w Stanach).
Sa rowniez dostepne w tym sklepie internetowym - B-glowing.com, z wysylka na caly swiat. I nie, nie wspolpracuje z nimi, po prostu mowie, ze maja i wysylaja :-)
Mialyscie stycznosc z kosmetykami Koh Gen Do?
Co o nich myslicie?
Update August 10th, 2014:
I was feeling lazy yesterday as well as decided to experiment a bit. I mixed the white Illuminator alongside some BB cream (Astablanc from Kose inward this case, because of its heavier texture) as well as applied it on my human face upward as I would a regular BB cream.
And hot damn! I didn't bring whatsoever major expectations, only what a pleasant surprise. This vogue of application gave me the peel I've solely seen inward magazines. Soft, glowing, delicately vivid (or brightly delicate, both descriptions are accurate, hahaha!). I remembered my distressing adventures alongside Etude House's Nymph Aura Volumer, as well as yesterday I got everything that Volumer either wouldn't, or couldn't deliver. Without the greasy, lardy feeling.
Yet some other proof that yous acquire what yous pay for...
Updejt 10 sierpnia:
Wzielo mnie na eksperymenty wczoraj i zmieszalam troche bialego Illuminatora z kremem BB. W tym przypadku wybor padl as well as Astablanc (marki Kose), bo ma troche ciezsza konsystencje i nie bardzo nadaje sie na lato. I sam w sobie jest dla mnie ciut za ciemny.
I posmarowalam na twarz (paluchami) jak zwykly krem BB.
Chcialam sprobowac czy taka metoda aplikacji sie practise czegos przyda, i efekty totalnie mnie zaskoczyly. Przez reszte dnia mialam cere, ktora practise tej pory dane mi tylko bylo ogladac w pismach dla kobiet czy na azjatyckich idolkach w telewizji. Az sama chcialam sie na siebie gapic w lustrze. Skora byla delikatnie rozswietlona, ale takim aksamitnym blaskiem, bez krzty drobinek, bez mokrego efektu "dewy", bez jakiegolwiek blyszczenia sie. Wygladala zdrowo, koloryt byl wyrownany, pory zamaskowane i calosc naprawde przypadla mi become gustu. Bez smalcowatosci, ktora pamietam z porazki z Nymph Aura Volumer.
To bylo to, na co liczylam od tego nieszczesnego Nymph Aura Volumer od Etude House, ale sie przeliczylam.
Kolejny dowod na to, ze masz to, za co placisz.
0 comments:
Post a Comment