Amaze Honey Amore Pacific

I know that you lot see this spider web log amongst surprising regularity, as well as so today I'm going to state you lot what I, as well as hundreds of other fans of your products, think.

So, brain carefully.

The discussion on the street, or rather, on Instagram is that you lot already released 2 novel cushions:

Iope Air Cushion Matte Finish

and

Iope Air Cushion Intense Cover

Here's proof (courtesy of Agathblog):

source: Aritaum Magazine (March-April 2015)

That is real nice, as well as I am real happy for you.
It's swell that you lot listened to your customers who wanted to a greater extent than coverage as well as who are non into Korean glow. That shows you lot are serious almost expanding your concern overseas. Why practise I think so? It's no surprise to anyone that it's primarily Western women who adore matte finishes as well as dearest their heavy spackle.

I'm glad you lot listened to them as well as prepared products that volition build them happy.
And as presently as I tin acquire my hands on them, I volition elbow grease them, too. Don't worry, my brutally honest thought volition appear hither on the blog, as always.

OK, as well as so it's clear you lot desire to expand overseas, increment your sales inwards unusual countries as well as win novel fans abroad.

So, I've prepared a few hints to build this procedure a fleck easier for you.

1. Increase your color range.

Us, unusual folks, come upwards inwards all shades as well as peel tones.
21 as well as 23 aren't gonna cutting it.

Oh, wait! There's also a mythical shade let on thirteen (light vanilla), that is impossible to acquire anywhere exterior of Korea.

source: iope.co.kr

It seems to be primarily on your website, because the few places online that supposedly stock it, practise non transportation abroad. And the stores that transportation abroad deny its existence, fifty-fifty when faced amongst straightaway prove on your website.

It's dainty that you lot thought, good variety of, almost lighter skinned people.
Though approximate what?
Some of us are fifty-fifty lighter.
N13 is non going to travel lite enough.

And what almost our sisters (and brothers!!!) from other mothers???
There are nighttime skinned people inwards the world, too. Plenty of them, inwards fact. And this shouldn't travel tidings to you, but inwards example it is - they also role makeup!

Being from Korea, you lot should travel good aware of this fact. And if you're not, but accept a expect at the American servicemen as well as women stationed inwards your country.

You desire to expand your sales abroad?
Then retrieve that them unusual folks come upwards inwards all shades, from super real lite (like me), to nighttime (like this fabulous cushion lover).

2. Provide component division lists inwards English linguistic communication on ALL products for ALL markets.

I ever thought that this i should travel obvious, as well as that exclusively Japanese companies (like SK-II as well as Shiseido) are that dumb.
Apparently, I was wrong.
You are non precisely the sharpest i of the bunch either, from a unusual consumer's betoken of view.

You pose leaflets inwards your products amongst explanations inwards English, because we, dumb unusual folk, lead maintain never seen a cushion compact as well as therefore require instructions how to role it inwards a linguistic communication nosotros tin understand. Fair enough.

But if you lot are going to acquire that far, why non furnish INCI as well?

Oh, as well as spell we're at it, there's no yell on at that spot of your mystical N13 as well as C13 shades?
The production engagement on the cushion this leaflet came from is listed as Dec 8, 2014.
So when precisely did this let on thirteen appear?

Anyway, dorsum to the INCI subject...

I know that to a greater extent than or less of your brands furnish component division lists inwards English linguistic communication inwards to a greater extent than or less markets. But why non inwards all? So if you lot tin impress it inwards English linguistic communication on a Laneige cushion intended for Singapore, or the US, why non for Korea as well?
What are we, inwards other countries? Chopped liver?
Do you lot honestly think that exclusively Koreans store inwards Korea? Really? Seriously?

Then you lot should definitely leave of absence more. Take a walk inwards Myeongdong as well as come across for yourself.

The irony of it is that your inexpensive build - Etude House prints component division lists inwards English linguistic communication on their majority marketplace products. Yet your higher halt brands don't practise that.

Or is this your hole-and-corner innovation for public domination yesteryear forcing the barbarian unusual hordes to larn hangul?
Some fans of Korean cosmetics practise but that. But the residue of us genuinely lead maintain a life exterior of K-beauty.

So, i leaflet, bilingual inwards Korean as well as English linguistic communication (yeah, add together Chinese inwards at that spot as well, I know you lot lead maintain to), amongst total component division lists inwards both languages, please.
You practise that, as well as your sales volition increase.
Why? Because at that spot are plenty of women out at that spot that would similar to elbow grease a Korean cushion, but are afraid to try, because they don't know what's inwards it. And they are convinced yesteryear as hangul-deficient "experts" out at that spot that Korean cosmetics are dangerous.

If you lot don't lead maintain plenty qualified staffers to interpret component division lists, I tin recommend this lady. She does a tremendous service to the K-beauty blogging community. If she tin practise it, for sure a huge venture similar Amore Pacific should travel able to, as well.

3. Use uniform color names across all markets.

This i should also travel a no-brainer.
But apparently, non to you.
Why, oh why on public practise you lot modify the cushion color names inwards the US?
You lead maintain no thought how much that hurts you.

And finally...

4. Offer the same colors worldwide.

It seems that you lot are indeed aware that darker skinned people practise be inwards the US, as well as so you lot sell darker cushions there. And rightly so.
But approximate what???
There are plenty of lighter people inwards the US, as well. Some are a lot lighter than you lot may think. It seems you lot are withal stuck inwards the typical Asian agency of thinking that Western women similar to tan. Yeah, a lot of them do. But a lot of them don't. And a lot of them are naturally real pale. Very, real pale.
What almost us?

I dearest cushions, but frankly, I'm stuck wearing turtlenecks on days when I desire to role cushion makeup.
Offer us a diverseness of colors worldwide, as well as your sales volition soar.
You won't lead maintain to worry almost the side yesteryear side western build releasing a cushion product, because you lot volition travel better.