You know those moments when y'all await at something in addition to can't aid but scratch your caput in addition to intend "WTF?" in addition to "how did it e'er teach inward past times the doodles on a slice of newspaper phase of production design?"
Were all the people inward that creative coming together encephalon dead? Or peradventure at that topographic point was no creative coming together at all? What close focus groups? Consumer testing? Were they all done nether a stone inward approximately other galaxy? Or peradventure exclusively half-blind women over eighty were invited to participate?
Those were the questions that ran through my caput today during my real get-go encounter amongst Esprique's stamping foundation a.k.a. Smooth on Liquid Foundation UV.
Hmmm... sometimes companies hateful well, but somewhere along the way, from the drawing board to the store shelf, things teach horribly wrong. This is non ane of those times.
Sometimes companies teach a genuinely bad idea, but instead of discarding it at the get-go projection meeting, they inexplicably run amongst it. And Esprique Smooth on Liquid Foundation UV is a prime number instance of what happens inward such cases.
Chyba kazdy, z jakiejs okazji, mial taki moment, ze po prostu drapal sie po glowie i jedyne co mogl powiedziec, to "co to, u diabla, jest?" i "jak to w ogole mozliwe, ze ktos tego gniota wyprodukowal?"
Czy w ogole ktos tego gniota przetestowal? Gdzie i jak? Czy robily to 80-letnie babcie, ktore swoje ostatnie kosmetyki kupily xx lat temu?
To mniej wiecej co sobie pomyslalam stojac dzis twarza w twarz przed podkladem make stemplowania, czyli Esprique Smooth on Liquid Foundation UV.
Czasem firmy maja dobre checi, ale cos po drodze od projektu make wykonania sie im poknoci. To nie jest przypadek Esprique.
Czasem firma wpadnie na naprawde durny pomysl, ale zamiast pozbyc sie teach w trybie natychmiastowym, wchodzi on make produkcji. Ten Esprique Smooth on Liquid Foundation UV jest doskonalym przykladem takiego wlasnie stanu rzeczy.
When I saw a preview of this production on Haru's blog, it looked to me similar Japan's response to the Korean cushion foundation phenomenon.
Today, afterwards playing amongst this "cushion" at the store, I am convinced that was indeed the case. But instead of just copying the Korean blueprint (with plenty pocket-size changes to telephone telephone it its own), Kose (the companionship behind the Esprique brand) assumed that Japanese women are stupid.
Sad.
But this is non the get-go fourth dimension that Esprique botched a Korea-inspired product.
Earlier this twelvemonth it gave us the magical Cool BB Spray:
Kiedy po raz pierwszy zobaczylam 10 podklad na blogu Haru, wygladal mi on jak japonska odpowiedz na fenomen koreanskiego podkladu w poduszce.
Dzis bawiac sie ta japonska "poduszka" w sklepie, jestem przekonana, ze taki wlasnie byl zamiar producenta. Ale zamiast po prostu skopiowac koreanski dizajn (z wystarczajaca iloscia malych zmian, zeby mozna bylo nazwac teach "oryginalnym"), Kose (firma, ktora produkuje linie Esprique) wyszla chyba z zalozenia, ze Japonki to idiotki.
Smutne...
Ale to nie pierwszy raz kiedy Esprique, zainspirowane Korea, wypuscilo na rynek totalnego gniota.
Wiosna tego roku ukazal sie w sklepach Cool BB Spray:
Which seems to accept been inspired past times Korean products amongst Thermal Protection Factor.
And it's all nifty in addition to wonderful until y'all genuinely endeavor this spray in addition to regard its color.
Despite what the promo photos show, this materials seemed to accept been formulated for people a lot darker than the average Japanese woman.
I wanted to endeavor it, I was willing to pass the money. Unfortunately, I am non into spray-on tan look. Because that's exactly what the color looked similar - similar a cheap, fake, xanthous tan.
That was dorsum inward May of this year. Now nosotros accept September in addition to all summertime long y'all could regard this spray bundled inward value-packs amongst other Esprique products. Obviously, it is non selling on its own.
But that was non plenty for Kose, it seems, because straightaway they convey us this idiotic Esprique stamping foundation.
Spray 10 wydaje sie byc zainspirowany koreanskimi produktami z Thermal Protection Factor.
I wszystko byloby pieknie i cacy dopoki nie zobaczylam koloru tego cuda.
Zdjecia promocyjne pokazuja Japonke biala jak dziewicza lilije, ale to zasluga nie spray'u, ale photoshopa.
Chcialam teach kupic, mialam dobre checi. Ale niestety nie dla mnie spray-on zolta opalenizna w kolorku jak znalazl dla blachar z Nowej Huty.
To bylo w maju. Teraz mamy wrzesien i przez cale lato mozna bylo kupic 10 spray jako dodatek make innych produktow firmy Kose. Czyli wychodzi na to, ze sam z siebie nie sprzedaje sie zbyt dobrze.
Ale Kose malo sie tym przejmuje, bo teraz wypuszczaja na rynek 10 nieszczesny podklad make stemplowania.
Clearly inspired past times a Korean cushion foundation product, this abomination was designed past times somebody who heard of cushions, but never genuinely held ane inward his hands.
It's a foundation jolt amongst a screw-on cap (how quaintly retro). Inside the jolt nosotros volition regard a circular elastic net. The foundation is nether the net.
To apply the foundation y'all teach a gigantic blob of sponge shaped similar a stamp.
Widac wyraznie, ze cudo to bylo inspirowane koreanska poduszka. Ale niestety, zostalo zaprojektowane przez kogos, kto poduszki znal tylko ze slyszenia i nigdy takowej w rece nie mial.
Esprique daje nam sloiczek z podkladem zamykany na zakretke. W sloiczku znajduje sie elastyczna siatka. Podklad siedzi luzem pod siatka.
Nakladac mamy 10 podklad gigantyczna gabka w ksztalcie stempla.
If the sample I saw today is whatever indication, this is non the best character sponge, either. I've seen improve sponges inward multi-packs from 100 yen stores.
You're supposed to apply the foundation similar this:
Jesli to co macalam dzis w sklepie to rzeczywiscie gabka make nakladania tego podkladu, to jest ona niestety bardzo kiepskiej jakosci. Lepsze gabki mozna znalezc w multi-pakach z Daiso.
Podklad mamy nakladac w 10 sposob:
So does this Smooth on Liquid Foundation UV accept whatever expert points?
Actually yes, it does. It comes inward 7 shades. Compared to the commons 2 or, inward rare cases three, Korean cushion shades, Esprique is the winner here.
But that powerfulness live its exclusively expert point.
The application method sucks.
Let me repeat it ane time to a greater extent than to build certain everyone gets it - this stamping fiasco sucks.
Why? As cushion foundations are real thin, watery almost, in addition to their sponges are non genuinely truthful sponges at all, the production goes on the human face upward smoothly in addition to seamlessly.
This upshot is impossible to arrive at amongst this tacky chunk of a sponge. No affair how carefully, how gently in addition to how just I was stamping today, it was nonetheless stamping. The foundation was likewise thick to spread evenly on the skin, thus it just sat at that topographic point waiting for improve days. Blending it amongst the stamping sponge didn't aid either. Here you'd ask a proper Beauty Blender, but thus it wouldn't live stamping, right?
The consistency of this foundation is completely unsuitable for this application method. Despite its name, the foundation is non liquid enough. After stamping, y'all nonetheless ask to blend it out in addition to blend it inward somehow.
On the other hand, I suppose, if the foundation was to a greater extent than liquidy, it would live eaten upward past times the stupid stamping sponge inward alarming quantities. Here it shows how of import the blueprint of the cushion sponge is. The geniuses at Kose plainly never looked at a silky Korean cushion sponge upward unopen in addition to personal.
Wiec czy 10 Esprique Smooth on Liquid Foundation UV ma jakies dobre strony?
Tak, ma.
Dostepny bedzie w siedmiu odcieniach.
W porownaniu z koreanskimi poduszkami, gdzie zazwyczaj mamy dwa odcienie, czasem trzy, Esprique wygrywa.
Ale to chyba jedyny addition Esprique.
Nakladanie tego podkladu to jakis koszmar.
Powtorze raz jeszcze - koszmar.
Dlaczego?
Koreanskie poduszkowe podklady sa bardzo wodniste i ich gabeczki sa specjalnie zaprojektowane make nakladania takiej konsystencji. Podklad idzie na twarz ladniutko i rowniutko.
Taki efekt jest niestety niemozliwy przy tej tandetnej gabce make stemplowania. Bez wzgledu jak dokladnie, starannie i delikatnie stemplowalam, to wygladalo to na stemplowanie. Podklad siedzial sobie na skorze i czekal na lepsze czasy.
Do blendowania potrzebny bylby Beauty Blender, a tej gabce make Beauty Blendera niestety daleko, bardzo daleko.
Konsystencja tego podkladu po prostu nie nadaje sie make nakladania w 10 sposob. Choc w nazwie figuruje "liquid" to make plynnej konsystencji mu baaaaardzo daleko.
Ale gdyby byl rzadszy, to wtedy niestety zostalby wchloniety przez ta okropna gabke. I tutaj wychodzi na to, ze geniusze w Kose nigdy koreanskiej gabki w kompakcie poduszkowym na zywo nie widzieli.
And the saddest operate of all this?
Esprique has genuinely expert foundations. It's a solid mid-range build in addition to I similar their color build upward a lot. I am certain this foundation inward itself is also real good.
But stuck inward a jolt amongst a cyberspace on overstep in addition to applied amongst a huge stamper, it doesn't alive upward to its total potential.
And I'm also going to ignore the interrogation of just how a adult woman is supposed to deport this "compact" in addition to sponge inward her pocketbook for touchups...
This abomination is going to live released volume marketplace inward Nippon on Oct 16th.
Influenza A virus subtype H5N1 najsmutniejsze w tym wszystkim jest to, ze Esprique ma naprawde dobre podklady. To solidna linia sredniopolkowa i lubie ich kolorowe kosmetyki.
Jestem pewna, ze 10 podklad sam w sobie jest rowniez dobry.
Ale wepchniety w sloiczek z siatka i nakladany stemplem nie ma okazji, aby pokazac swoj potencjal.
Pomine milczeniem kwestie tego, jak rozwiazac employment noszenia tego sloiczka i stempla w torebce na poprawki makijazu w ciagu dnia...
Ten koszmarek wchodzi make masowej sprzedazy w Japonii xvi pazdziernika.
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